The goal of the Warrior Hockey website redesign was to transform a cluttered, word-heavy site into a sleek, responsive experience tailored to its target audience. The original website lacked engaging visuals and fun design elements, making it difficult for users to feel drawn into the products.
To solve this, I began by developing a moodboard that captured the energy and boldness of the Warrior brand, followed by initial sketches to explore layout and interaction ideas. From there, I created flat designs that balanced strong visuals with streamlined text, ensuring that product imagery became the focal point.
The redesign culminated in responsive mockups, showcasing a clean, modern site that is easy to navigate on desktop and mobile devices. The new design not only reflects the brand’s athletic identity but also creates a shopping experience that feels exciting, immersive, and customer-focused.
